Aretefy is a mission to help and build companies running for virtuous goals. Such as UN Sustainable Development Goals. In practice transformative businesses are about designing business models to reach a noble cause. The challenge is that transformative businesses require a new mindset.
Aretefy builds on theory and practice of transformative business and combines this with utopia as design method. The approach is based on research and analysis of transformative entrepreneurship. Interviews of experienced entrepreneurs suggest that entrepreneurship as a form of activism rises in response to the moral hazards of the current global situation. The career of purpose-driven entrepreneurs includes a transformation path which starts from realization of a systemic problem and leads to becoming an entrepreneur activist. The purpose-driven entrepreneurs often have a sense of being grounded on their meaning as they apply systems intelligent entrepreneurship to improve the world.
“Companies traditionally separate core profit-generating operations from activities focused on other purposes, such as environmental sustainability or social impact. … The secret is to weave purposeful impact into the DNA of a business model – but without sacrificing profits.”
– Osterwalder and Pigneur, 2011
Aretefy is also a founding member of transformative entrepreneurship movement Oxygen2050.
For more information, contact firstname.lastname@example.org